12 plays

Once Again - Hang Massive 

(music video)

A lot of people talk about love, even though it’s almost always mixed up with some other animal/vegetable/mineral traits, even thought it’s always being conveniently redefined to conform to our clumsy expressions of it. Most people, if pressed, probably could not swear that they absolutely, positively, know what it is. Its existence is taken for granted, as if the study of love was not worth the effort of, say, the study of economics or politics.
If we recognize love, it is by its beauty. If we recognize truth, it is by its beauty. The meaning of life is beauty. When we sense and experience beauty, we are looking straight into the face of the creator. We achieve transcendent union with the mind of God. We were born to be aware of it and to create more of it. Money, health, power, comfort mean nothing without it. The beauty of love and truth are what make the ugly parts of life worth enduring.

Todd Rundgrensongwriter, video artist and record producer, is founding member of the rock group Utopia.

The National - I Need My Girl

The National couldn’t have done it better. Today, they released  this wonderful video (directed by Sophia Peer) for I Need My Girl. What a beautiful way of celebrating love !

73 plays

Song for Zula - Phosphorescent 

(music video)

Stephen Jay Gould

The human species has inhabited this planet for only 250 000 years or so - roughly .0015 percent of the history of life, the last inch of the cosmic mile. The world fared perfectly well without us for all but the last moment of earthly time - and this fact makes our appearance look more like an accidental afterthought than the culmination of a prefigured plan.

Moreover, and more important, the pathways that have led to our evolution are quirky, improbable, unrepeatable and utterly unpredictable. Human evolution is not random; it makes sense and can be explained after the fact. But wind back life’s tape to the dawn of time and let it play again - and you will never get humans a second time.

We are here because one odd group of fishes had a peculiar fin anatomy that could transform into legs for terrestrial creatures; because comets struck the earth and wiped out dinosaurs, thereby giving mammals a chance not otherwise available (so thank you lucky stars in a literal sense); because the earth never froze entirely during an ice age; because a small and tenuous species, arising in Africa a quarter of a million years ago, has managed, so far, to survive by hook and by crook. We may yearn for a “higher” answer - but none exists. This explanation, though superficially troubling, if not terrifying, is ultimately liberating and exhilarating. We cannot read the meaning of life passively in the facts of nature. We must construct these answers ourselves - from our own wisdom and ethical sense. There is no other way. 

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Stephen Jay Gould is a paleontologist, essayist and humanist. 

The Sound of Taste

What does flavour look like? How does it sound?

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.

A “half-visual, half-auditory” installation !

For more creative ads and campaigns, check the ADS category of the blog.

The past is just a story we tell ourselves.

Samantha - Her

A mother and her daughter are hurled off a collapsing fire-escape in an apartment house fire. Together with a fire-fighter, they waited for the rescue ladder to reach them. As the fire-fighter climbed onto the ladder, the fire-escape collapsed under their feet and they fell to the ground five floors below. The woman was killed but the child survived, her fall cushioned by the woman’s body.
Year: 1975
Photographer: Stanley Forman
Place: Boston, USA

A mother and her daughter are hurled off a collapsing fire-escape in an apartment house fire. Together with a fire-fighter, they waited for the rescue ladder to reach them. As the fire-fighter climbed onto the ladder, the fire-escape collapsed under their feet and they fell to the ground five floors below. The woman was killed but the child survived, her fall cushioned by the woman’s body.

Year: 1975

Photographer: Stanley Forman

Place: Boston, USA

109 plays

Holding On for Life - Broken Bells

The first thing I look at each morning is a picture of Albert Einstein I keep on my the table right beside my bed. The personal inscription reads: “A person first starts to live when he can live outside of himself.” In other words, when he can have as much regard for his fellow man as he does for himself. I believe we are here to do good. It is the responsibility of every human being to aspire to do something worthwhile, to make this world a better place than the one he found. Life is a gift, and if we agree to accept it, we must contribute in return. When we fail to contribute, we fail to adequately answer why we are here.

Armand Hammerindustrialist, physician and self-made diplomat, was chairman of Occidental Petroleum

GoPro: HERO3+

Each time GoPro releases a new camera, the company puts together a brilliant video of stunning footage taken with the advertised model.

And each time I finish watching a video, I wonder what can they show in the next one to take it to a higher level. 

These guys never fail to impress. 

Music: The Family Crest - “Make Me a Boat”

Money and women. The reasons for making most mistakes in life. Looks like you’ve mixed up both.

Police Inspector - Slumdog Millionaire

The Faces of Hunger. A mother comforts her child, both victims of drought.
Year: 1974
Photographer: Ovie Carter
Place: Kao, Niger

The Faces of Hunger. A mother comforts her child, both victims of drought.

Year: 1974

Photographer: Ovie Carter

Place: Kao, Niger

398 plays

Inevitable - Scissor Sisters 

Molly Yard

If anybody thinks he or she knows why we’re here, more power to him or her. I myself don’t know the answer to the mystery of creation. I never accepted the idea that everybody’s going to go to heaven. It seems to me like a fairy tale, invented because people found it hard to contemplate death. It is a great comfort for some people and that’s fine.

I often think we’re like perennials that bloom. They’re wonderful, they die, they come back the next year. We’re part of a generation; it blooms, it dies, it’s replaced by the next generation - and I find that very, very strengthening. We are part of a whole: plants, animals and humans, each dependent on the others. I believe we as humans have the great challenge of living in harmony with the planet and all its parts. If we achieve that harmony we will have lived up to our fullest potential. 

Molly Yard, feminist activist, is the president of the National Organization for Women