“You know, I’ve been thinking. Everything is… just comes together. It’s me. I chose this. I chose all this. This rock… this rock has been waiting for me my entire life. It’s entire life, ever since it was a bit of meteorite a million, billion years ago. In space. It’s been waiting, to come here. Right, right here. I’ve been moving towards it my entire life. The minute I was born, every breath that I’ve taken, every action has been leading me to this crack on the out surface.”—
Brilliant marketing campaign for Georgia Max Coffee allows everyone to feel like a ski jumper at the top of the ramp.
Tugboat advertising agency has redesigned a number of toilets at popular ski resorts in Japan.
The cubicles were fully wrapped on all sides, so that the person would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis and see the steep ski jump slope ahead of them.
The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!”
“My photography is a reflection, which comes to life in action and leads to meditation. Spontaneity – the suspended moment – intervenes during action, in the viewfinder. A reflection on the subject precedes it. A meditation on finality follows it, and it is here, during this exalting and fragile moment, that the real photographic writing develops, sequencing the images. For this reason a writer’s spirit is necessary to this enterprise. Isn’t photo-graphy « writing with light »? But with the difference that while the writer possesses his word, the photographer is himself possessed by his photo, by the limit of the real which he must transcend so as not to become its prisoner.”—