The Sound of Taste

What does flavour look like? How does it sound?

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.

A “half-visual, half-auditory” installation !

For more creative ads and campaigns, check the ADS category of the blog.

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