The Billboard Is Watching You

Being an admirer of creativity, I think this is awesome !

Amnesty International came up with a great interactive advertisement in 2009. The organisation’s one-off domestic violence awareness billboard is first to respond to people looking at it by using an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

The billboard was created to let people directly experience how domestic violence is hidden from view of the public. It is meant to motivate people to look more closely in the future and help prevent domestic violence. At first, the billboard shows a depiction of what domestic violence looks like; when people look directly at the billboard, the image changed into the same people in the first image pretending to be a normal, happy couple after a slight time delay.

It is great to see this kind of technology being used to raise awareness about such an important issuer that more people need to open their eyes and not only see, but know that they can also help prevent it from happening.

Click on the picture above and see how it works.

For more creative ads and campaigns, check the ADS category of my blog.