Posts tagged creativity

A Year in Full Colour - Moleskine

Stop motion is a time consuming process and you have to be patient but the outcome is always wonderful and a pleasure to watch. You watch the frames unfold in a few minutes but try to understand how every scene was put together and you will be blown away.

Made and directed by the graphic motion designer Rogier Wieland, the video was made using 382 notebooks.

Check the Making Of here.

Matthew Dear - Her Fantasy

Director Tommy O’Haver’s video for “Her Fantasy” takes us on a journey through bizarre sequences of debauchery and seduction with a hint of humor, as he pays homage to Avant Garde filmmaker Kenneth Anger in a self-described “mash-up.”

What a song by Matthew Dear !

Paralympics - London 2012 - SAMSUNG

Sport doesn’t care who you are, everyone can take part.

For more creative ads and campaigns, check the ADS category of the blog.

The Importance of Frustration in the Creative Process

“Before we can find the answer - before we can even know the question - we must be immersed in disappointment”

Le Miroir

Le Miroir tells the story of a man - in the sense of the human being - which passes from childhood to the status of “old man”, the time to freshen up.

This short blew me away !

Stolen from The Jr Express

OK Go - Needing/Getting

The new music video from OK Go ! The band set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. 

Now this is something beyond awesomeness ! 

You can watch the Behind The Scenes here

You might also like the following music videos:

Sigur Ros - Glósóli | Prodigy - Smack My Bitch Up | The Naked And Famous - Young Blood | After - Moby  | The Japanese Popstars - Let Go | Hudson - Against The Grain | OK Go - This Too Shall Pass | Kings of Leon - Use Somebody | Tim Neuhaus - As Life Found You | Ok GO - End Love |  Tim Neuhaus - As Life Found You | Super Flu - Oktavlachs | Breezeblocks - Alt-J(∆) Seraph - Sigur Ros

Classes will dull your mind, destroy the potential for authentic creativity.
For more creative ads and campaigns, check the ADS category of my blog.

For more creative ads and campaigns, check the ADS category of my blog.

The Billboard Is Watching You
Being an admirer of creativity, I think this is awesome !
Amnesty International came up with a great interactive advertisement in 2009. The organisation’s one-off domestic violence awareness billboard is first to respond to people looking at it by using an eye-tracking camera that changes the poster’s display when a viewer looks at the image. 
The billboard was created to let people directly experience how domestic violence is hidden from view of the public. It is meant to motivate people to look more closely in the future and help prevent domestic violence. At first, the billboard shows a depiction of what domestic violence looks like; when people look directly at the billboard, the image changed into the same people in the first image pretending to be a normal, happy couple after a slight time delay.
It is great to see this kind of technology being used to raise awareness about such an important issuer that more people need to open their eyes and not only see, but know that they can also help prevent it from happening.Click on the picture above and see how it works.
For more creative ads and campaigns, check the ADS category of my blog.

The Billboard Is Watching You

Being an admirer of creativity, I think this is awesome !

Amnesty International came up with a great interactive advertisement in 2009. The organisation’s one-off domestic violence awareness billboard is first to respond to people looking at it by using an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

The billboard was created to let people directly experience how domestic violence is hidden from view of the public. It is meant to motivate people to look more closely in the future and help prevent domestic violence. At first, the billboard shows a depiction of what domestic violence looks like; when people look directly at the billboard, the image changed into the same people in the first image pretending to be a normal, happy couple after a slight time delay.

It is great to see this kind of technology being used to raise awareness about such an important issuer that more people need to open their eyes and not only see, but know that they can also help prevent it from happening.

Click on the picture above and see how it works.


For more creative ads and campaigns, check the ADS category of my blog.

Lay’s awesome ad campaign.
For more creative ads and campaigns, check the ADS category of my blog.

Lay’s awesome ad campaign.

For more creative ads and campaigns, check the ADS category of my blog.

Dirt Devil-The Exorcist 

Watch until the end, don’t stop even if you’re peeing your pants.

For more creative ads and campaigns, check the ADS category of my blog.

Sleep Box - Mini Hotels

In a world where people appreciate good design everywhere, cool mini hotel rooms are the latest ‘it’ trend. In Tokyo, the Capsule Inn exemplifies the bare-essentials hotel rooms for brief use, and similar concepts are popping up at airports, train stations and downtowns around the world, replacing and mimicking the “day rooms” already existing at many airports.

Unlike Tokyo’s bed-only cabins where customers climb into a human equivalent of a honeycomb for a night’s rest, Yotel pods at Gatwick and Heathrow airports in London and Schiphol Airport in Amsterdam come in larger and more comfortable formats. These self-contained mini hotel rooms are equipped with a bed, table, HD TV and WiFi.

The fourth Yotel is set to arrive in New York in 2011 boasting 669 luxury rooms and the largest outside terrace in any hotel in New York. Also in Amsterdam, Citizen M has a hotel with 230 mini rooms at Schiphol Airport and a 215-room hotel in Amsterdam City. Citizen M plans to open similar hotels across Europe.

Qbic Hotels has opened two “cheap chic” hotels with mini rooms in the Netherlands: Qbic World Trade Centre Amsterdam and Qbic Maastricht, plus one in Antwerp, Belgium.

Taking the next step in rest and space efficiency, Russia’s Arch Group designed the SleepBox.

Along with an airport version of the rest pod, equipped with the usual, high-tech necessities offered by other companies, Arch Group has also designed an easy-to-relocate version fit for hostels. A small, mobile compartment, 2m x 1.4m x 2.3m, SleepBox is made of wood and MDF. SleepBox is meant to “allow very efficient use of available space and, if necessary, a quick change of layout”, making it perfect for hostels where demand and space available often come in conflict with each other. The hostel-specific SleepBox features bunk beds, flip-out tables and sockets for computers or phone chargers and not much else.

Written by Yuri Pushkin and Tuija Seipell, The Cool Hunter

I personally find the concept ingenious. Strategic locations such as airports are good selling points and it would be so efficient for people who have to spend the night there because of a flight delay. These rooms equipped for high-tech necessities are a luxury to have, you can’t even think about asking for more! They look so comfortable and well-designed. I’m impressed!

Life is too short for the wrong job

German ad agency Scholz & Friends came up with this campaign for an employment website.

The caption reads “Life is too short for the wrong job”.

Witty and playful !


For more creative ads and campaigns, check the ADS category of my blog.

Piano stairs  

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?

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